Counting the number of people who visit a store or a shopping center gives essential information on whether the retail space performs to its full potential. Successful management requires a reliable tool to measure success in attracting visitors.
The platform generates real-time statistical analysis to enable timely changes to be taken into account with current user behavior.
The Data
- Number of incoming, outgoing and currently inside visitors
- Distinguish employees from visitors for more accurate analysis
- Outdoor systems that measure traffic in front of the retail store
- Identifying busiest days and when power hours
- Managers to optimize their sales performance, to improve sales efficiency, conversion and customer service
- Retailers to improve their business planning and forecasts
- Making brighter business decisions by identifying and analyzing trends through the given systematic statistics information
- Making analysis and assessment of marketing and advertisement campaigns
- Once the number of customers inside the store (at any given time of the day) is clear, managers could easily improve business and always have the right number of employees to give the best customer service
The Technology
Based on various technologies, the people counting system is an unlimited, easy-to-use platform that could be accessed by all clients who are connected to the Internet. Guaranteed precision of the solution is over 95%, even with peak load of tens of thousands of visitors daily.
Ability to integrate with any type of sales management systems, external databases and BI analysis tools